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Social Media Marketing: An Hour a Day

Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel. And the result was a...

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How to Create Social Media Business Guidelines

Social media policies and guidelines provide your business a framework to carry out your social media strategy and implement your social media tactics. They can also have a direct impact on the success...

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Using Facebook Credits for Loyalty Programs and Beyond

At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the...

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